When you start up a new business, one of the keys for growth is effective marketing and SaaS marketing. You have to let people know that you are available with your goods and services, or else they are more likely to pass you by than to come to you for solutions. Advertising doesn’t have to be expensive to be effective. Here are some strategies that cost very little up front but can yield big returns.

Outdoor Signage

The cost of this form of advertising depends on multiple factors, such as the type of letter sign Vancouver you use, the size, etc. Outdoor signage can be either a permanent installation or a temporary addition when you are running a special sale or event. A successful strategy may include both temporary and permanent signage.

Social Media

Social media is more than just a way to announce yourself and your goods and services. It also allows you to engage your customers in communication. This can help forge a stronger connection so they keep coming back. Paying to promote your social media posts is relatively inexpensive. It is also possible to gain a following without spending any money, but it requires more work and internet savvy.

Thank-You Notes

Your customers like to know that you appreciate their business. It doesn’t cost very much to send thank-you postcards to your loyal customers, and it makes them more likely to keep returning to you as needed.

Referrals

A large percentage of customers for many businesses comes from referrals. It costs very little to ask for referrals from your loyal patrons, but you have to be careful how you go about it. For example, don’t keep asking the same customers for referrals all the time, but do make it a habit to inquire of those who express satisfaction. Ask open-ended questions rather than those that can be answered yes or no.

Promoting yourself and your business can feel awkward, especially at first. Like most other skills, however, it gets better with practice.