Choosing the correct categories is essential to your success if you’re looking to rank better in Google. The good news is that you can choose from more than 3900 categories for your business. Choose the ones that are the most relevant to your business. In addition to categories, you can add images and maps to your listing.
Choosing the Most Specific Category
Google’s categories impact how your business appears in search results, so choosing the category that best describes your services is essential. For example, a bank should use the Financial Institutions category, while a gym should use the Health Clubs category. Because Google is continually adding new categories, you should double-check that your business category is relevant to your services. To receive a brief guide, visit sites like https://birdeye.com/blog/google-my-business-categories-a-short-guide/.This way, you can use those categories to refine your listing further.
To choose the most specific category for your business on Google, you should start by researching your competition. Type in your business’s name and location to find your primary competitors. You can also consider what categories your competitors use most frequently and which ones aren’t.
Ranking Higher on Google
Creating and publishing a blog is one of the best ways to improve your search engine ranking. Blogs provide high-quality content and give your target market more ways to find your brand online. Start generating ideas for your blog posts and target specific search terms to increase your chances of getting high rankings on Google.
When determining which categories to use for your business, consider your primary and secondary categories. The primary category is the most important, but you’ll also want to use secondary categories for other services that you provide. For example, if you’re an HVAC contractor, consider adding HVAC unit maintenance in the summer and furnace maintenance in the winter. This way, you’ll have a variety of services listed and more visibility in searches for both services.
Adding Images to your Google My Business Listing
If you’d like to add images to your Google My Business listing, the first step is to get the right image. Google’s website provides tips for choosing the right photos. You should upload three or more images of your business, showing it from various angles and at different times of the day. It would help if you also showed off the interior decor and highlighted activities during high traffic.
If you haven’t uploaded a photo, you can go to your Google My Business listing and click on the tab “photos.” Click on “plus” in the upper right corner of the page. Then select “Upload a photo” from the menu. The image you upload must be between 10KB and 5MG and at least 720 x 720 pixels.
Adding Categories to your Google Maps Listing
Google Maps is a general GPS application that doubles as a directory listing for local businesses. The only way to add or edit your Google Business Profile category listings is on a mobile device, such as an Android or Apple device. However, the process is relatively simple. You should pay attention to four key areas when adding categories to your listing.
Adding categories to your listing is a great way to give potential customers an idea of what your business offers. The more categories you have added, the more likely customers will find your business. Ensure you include a description of what you do, and you’ll be well on your way to higher search rankings.
Adding Categories to your Google My Business listing
Adding categories to your Google My Business listing is a great way to define your business further. Categories allow Google to suggest businesses relevant to the keywords they’re looking for, which means your listing will appear in local searches more often. You can select categories to describe your business in general terms or add more specific categories that highlight different lines of business at your location.
While there are some disadvantages to adding categories to your Google My Business listing, you should remember that the more categories you have, the more likely your listing will appear in local searches. If you do not have the correct categories, Google will consider your listing untrustworthy and may result in a decrease in rankings.