Boosting your sales and enhancing your presentation is crucial to running a successful bakery. Providing customers with the right refrigerated display case can make your treats more appealing and increase impulse purchases.

Temperature Control

When food is stored correctly, it stays fresher and longer, boosting sales. Bakery display cases keep pastries, bread, and other foods at the right temperature, extending their sale window. They also keep them out of the reach of contamination and greedy fingers.

According to reputable case manufacturers, refrigerated bakery cases with forced air circulate the cold air to maintain ideal temperatures for most items on the menu. These are best for bakery goods and prepackaged products like bottled drinks, salads, sandwiches, and other grab-and-go items.

On the other hand, non-refrigerated bakery display cases don’t require any cooling. This allows you to store items that need to be kept at room temperature, including bread, cookies, and bagels. Look for bakery display cases with clear glass panels for maximum visibility. This will allow customers to see the entire product from all sides. The lighting is another critical consideration. 

Attractive Appearance

Customers who walk into a bakery want fresh pastries and cakes in all their glory. Merchandising cases keep products at the proper temperature and encourage touch-free customer service, but the main benefit of these display units is that they make products look irresistibly delicious.

Bakery display cases come in different sizes, shapes, and styles to accommodate the merchandising needs of a business or restaurant. They can be refrigerated or non-refrigerated, lighted or not, and designed for dual service (front and rear access) or self-service. Bakery case lighting is important, as it should be warm and clear enough to draw in customers but not so bright that it detracts from the appearance of products. The best option is curved glass, which draws the eye in and offers minimal distraction from the merchandise. It also looks more modern than straight glass and doesn’t have the potential to crack, shatter, or stain.

Easy Access

Whether snatching up quick snacks while waiting for their order or grabbing a dessert on their way out the door, customers want their food to be fresh and easy to find. Display cases help keep your products at the right temperature, encourage touch-free customer service, and offer excellent visibility.

Bakery cases come in various sizes to suit your establishment and budget. From refrigerated floor models to countertop pastry displays, there’s a solution for any business.

Choose bakery cases with large, easy-to-read price tags to give your customers confidence they get a good deal. Lighting is also essential. Avoid harsh fluorescent lighting glaring at customers’ faces, but don’t go too dark. Instead, opt for softer LED lights that give your establishment a warm and inviting look. This will help boost sales even more.

Lighting

Bakery display cases offer benefits to both the customers and the business owner. Customers receive fresher and more sanitary pastries, and the owners can keep them on display for longer, increasing the selling window of their products throughout the day.

Proper bakery lighting makes your baked goods look irresistibly appealing to customers. For maximum visual appeal, choose bakery lighting fixtures with bulbs that cast a warm golden tone for your pastry display case or deli glass display.