You need to choose the right ad size to create a successful display advertising campaign. You can use more than ten ad sizes, but the three most effective are 336×280, 728×90, and 300×250. These ad sizes can increase conversions by up to 30%.
Remarketing
Remarketing can be a great option if you are looking for a display advertising strategy. It lets you target users based on their interests and behaviors. Remarketing can help you reach a large audience and offers excellent campaign types. For example, if you want to target baseball fans, you can use custom affinity audiences. Similarly, in-market audiences allow you to target users based on similar products. Using remarketing to boost conversions is a great way to get more people to click on your ad. These ads are often customized to reflect the items a consumer has previously purchased, and they are ten times more likely to be clicked than a standard display ad. Through this tactic, some brands have even seen a 128% increase in conversion rates. Remarketing is also a great way to increase your ROI. In addition to display advertising, remarketing is a great way to boost brand awareness and promote sales activity.
Placement targeting
When doing display advertising, the most crucial aspect of your ad is your call to action. Without a compelling CTA, you risk losing a new website visitor. Luckily, some simple tips can help you make your CTA stand out. Make sure your call to action is short and to the point. Consumers don’t have a lot of time to read your ad. Offer incentives or freebies to entice them to click the ad and visit the landing page. Also, don’t forget to include essential design elements that will help your CTA stand out. Display advertising is a great way to reach your target audience, and you can use it to boost your sales immediately. It can also help you generate more leads for your marketing funnel. If done correctly, display advertising can help you build your brand organically.
Audience targeting
You should consider audience targeting if you’re planning to run a display advertising campaign. This strategy will allow you to reach your audience while making buying decisions. The target audience will be people who share specific attributes and are likely to buy your products or services. Similar to affinity audiences, you can create custom intent audiences by adding keywords, URLs, or apps to your campaign. You can use contextual advertising to target your ideal audience by placing your ad on relevant websites. For instance, if you’re trying to sell hotel rooms, you’d want to show your ad on travel websites. Likewise, if you sell clothing, you could post your ad on fashion blogs. Using a keyword planner tool, you can see which pages are most relevant to your product or service. A high number of impressions indicates that your ads reach a wider audience. However, an increased number of images can mask a funnel leak, such as a poor conversion rate or an uncompelling ad message. On the other hand, a high number of impressions can increase your brand’s awareness. The more people see your ad, the more your brand’s name and message will stick with them.